Yesterdays news regarding Kodak's filing for bankruptcy was sad to see. Kodak has played a major role in my life as a photographer and in the lives zillions around the world. My first photographs were taken with Kodak Tri-X film and from that point on I have been in love with photography. Thank you Kodak for all the years of dedication to the world of photography.
Today the Kodak Co. obtained approval from a bankruptcy judge to borrow 650 million to keep its operations going as it tries to sell many of the digital-imaging patents it owns, even though they have tried to sell some of their patents since July of 2011. They have a little more than a year to come up with a reorganization plan and I hope they are successful in doing so. Kodak is an important player in the photo game and watching the news yesterday felt like watching the market crash in the fall of 2008 when Lehman Brothers fell apart. We all know what happened after that so every photographer should pay close attention to what happens over the next 12 months.
After hearing the Kodak news yesterday I decided to pull out an old book and spent my lunch reading it. "Who Moved My Cheese" is the perfect book to read at a time when everything seems to be changing around us. When I finished the book I took a moment to reflect and make sure I don't "hem and haw" in my business decisions. If you're not familiar with this book do yourself a favor and pick it up. You can finish the entire book during your lunch break but the knowledge you'll learn from it will help you in life and business for decades to come.
For more help in running your business check out the latest video from the Gallery Store on promotion and marketing. There you will find creative ways to market and promote your photography and stand out from the sea of photographers you are competing against each and every day.
Again, thank you Kodak for all you have done to inspire and nurture photography over the last 131 years. Without you our world would be a different place.
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