As the end of the year approaches I look back at the jobs I've done and find myself blessed to be able to make a living as a photographer all these years. At the start of my career I thought working as a photographer was just about learning all the aspects of photography like lighting, posing, composition, etc. As my career grew I quickly learned that the business of photography requires more than just being a good photographer.
One of the most important, and often overlooked, aspects of the photography business is learning how to say thank you. Every time a client hires you they make the choice to use you over 1000 other photographers. Our clients today have more choices than ever before, so it's important that we do all we can to stay on their minds. I view the cost of my gift giving as a part of doing business, and it ends up being cheaper than sending out thousands of promotional mailers or buying advertising space. During my shoots I often send flowers or give my first book, Sepia Dreams but I also want to do small things to stay on their minds.
At the end of each year I try to say thank you to my clients by sending a small thank you gift for the work I've received. This year I am going online for my client gifts and sending something personal. I'm known for wearing a tiger eye bracelet on my shoots and my clients always make comments on it. The tiger eye gemstone is known for attracting wealth and success, and many celebrities, entertainers and successful business people wear this gemstone for this reason. This year I am giving gemstone jewelry that has special meaning associated with each gemstones as gifts. I found the perfect site for my one-stop shopping and I'm happy to be able to make a few clicks and have it taken care of.
For some clients I will select jewelry to promote great health, and for my single clients I will send gemstone jewelry that helps in their relationships either with family, friends or finding a spouse. Sometimes the gifts will be masculine braclets for my male clients or earrings, necklaces, or simple sparkling stones for my female clients. Each item I send will relate to something each specific client desire in their lives or wants more of. To be able to give a gift that promotes great health is special and to to keep clients for life you must make a personal connection. At the end of the day people hire those they feel close to.
Always Dream Big