I sent an email marketing promotion of my new work on the morning of June 25th, 2009. My timing couldn't have been worse. Three hour's after my email promotion went out, Michael Jackson passed away and the entire world seemed to freeze. I viewed my stats from the email promotion and they were average, not good but not bad according to my service. 8.35 % opened my email but only 4.83% actually clicked through. The email promotion is only once aspect of promotion and now I'll go on to the other aspects of the marketing and promotion. I won't do anymore promotion during July and August as these months are hard with summer activities, vacations, etc. My next push will be the start of September when all my clients and potential clients have work fully on their minds.
Even though my email campaign was not really what I hoped for I still managed to get a few calls and I have an advertising assignment coming up the end of this month just after I return from Japan. Think of your promotions the same way Coke does. We all know the beverage Coke, but we always see ad's all the time and we must do the same thing as photographers. Constantly keeping our names out in front of our audience is key to success. I've had a slower year than ever but even as I write this entry I am reminded by Coke how I must always push to keep my name out there in every way.
Always Dream Big!