Timing is important when it comes to sending out your promotions. My website was updated late last week with my new work, but I never want to send out promotions at the end of the week. In New York City some people start the weekends on Friday so I never want to send my promotions out on Thursday or Friday.
My email promotion is set up with Adbase by making a custom list of my target audience. Once I have my list I can decide who gets my email promotion or send it to my entire list. I make every part of my email a live link so my potential clients can click any part of my promo and be directed to my site. In all my promotions I have my link to directly to a page on my website instead of just going to the beginning because time is money and the less time it take for clients to view your work the better. Also, it is a good idea to take any music off your websites as this can annoy clients who may be on the phone or involved with other things while looking at your work.
Check out Adbase if you have not done so already, and good luck in making your dreams a reality. My promotional link for the first part of my promo is:
Always Dream Big,
Matthew Jordan Smith